Hi, I'm Mansi - Sr. UX Researcher
I decode complex problems to build intuitive products.
About Me
I am a Senior UX Researcher with several years of experience in strategic product and business research. I have collaborated with cross-functional teams, including Product, C-level leadership, and Marketing, to support a range of strategic initiatives. I enjoy tackling complex business and product questions by turning user insights and data from market research, competitor analysis, and analytics into actionable guidance that informs product direction and business strategy.
Product impact
15% to 20% Increase in feature adoption driven by targeted usability improvements.
De-Risked Launches via rigorous beta testing and rapid feedback loops.
Defined the research strategy and supported roadmap planning for 4 key product streams.
Business impact.
Supported target group strategy, generating 1,600+ new leads.
Supplied critical market data to support Series B fundraising and pricing strategies.
Achieved a 6x increase in V2T conversion compared to the product average.
Supported retention initiatives, which resulted in -6% YOY churn in 2025.
Areas of Expertise
From early discovery to validation, I partner with teams to turn user insight into direction.
Understanding users at a human level
In-depth user interviews
Usability testing (moderated & unmoderated)
Synthesising qualitative data into actionable insights
Thematic analysis, persona creation, and journey mapping
Validating patterns and measuring impact
Surveys and UX metrics (CSAT, NPS, SUS, satisfaction scores)
Preference and trade-off methods (e.g., MaxDiff, Kano)
Beta tests to validate features, gather feedback, and track adoption
Triangulating quantitative data with qualitative insights
Turning insight into alignment and action
Research strategy & planning
Insight-to-action frameworks
Stakeholder workshops & facilitation
Opportunity mapping & prioritization
Stakeholder Testimonials
It has been a privilege to work with Mansi over the past three years in my role as Senior Product Manager at Lingoda GmbH. Mansi consistently brings a user-centric mindset, creative problem-solving skills, and a data-driven approach to every project. She collaborates seamlessly with stakeholders across the organisation and is a constant advocate for learners’ needs.
Mansi’s collaborative spirit and kindness made working with her an enriching experience. She brought fresh perspectives to discussions, always considering the broader implications of our decisions. Her enthusiasm and drive to find the best outcomes for both users and the business consistently elevated our work. Mansi’s professionalism, problem-solving mindset, and dedication to excellence make her a standout team member.
Mansi’s natural ability to work in a team also makes her exceptional at socializing insights. She knows when to get technical and when to take a more strategic approach. She tailors her communication to different audiences—whether collaborating with product managers and tech leads or presenting and proposing projects to stakeholders. Beyond that, Mansi has been instrumental in cross-functional initiatives like the monthly insights meeting, competitor deep dives, and the student tracker, ensuring research remains accessible, actionable, and impactful.
Work Experience
Partnered directly with C-suite and Product leadership to define strategic research roadmaps, ensuring user insights were central to high-stakes business decisions.
Led end-to-end mixed-method research initiatives (including Beta tests, user interviews, Maxdiff), translating complex data into actionable recommendations that shaped the product vision.
Influenced the product pipeline by identifying unmet user needs and de-risking development, resulting in a 15% to 20% increase in adoption of new features and 20% to 25% increase in user satisfaction, resulting in improved retention.
Partnered with the CEO to execute a successful Series B fundraising round by coordinating investor roadshows, managing due diligence documentation, and conducting market research, resulting in Series B capital raised.
Acted as the primary liaison for key stakeholders during the funding cycle, streamlining communication between the CEO, Venture Capital firms, and the Board of Directors to ensure timely responses and relationship maintenance.
Prepared and refined critical presentation materials, including investor pitch decks and quarterly board updates.
Conducted competitive analysis and background research on potential investors and partners, equipping the CEO with actionable insights prior to high-stakes meetings.
Optimized internal tooling and third-party integrations, reducing customer response times and improving support team efficiency.
Completed Master of Business Administration (MBA), International Management. Executed strategic consulting projects for BNP Paribas (Pricing & Market Fit) and Bombardier Transportation (HR Change Management) across Italy and Germany.
Worked on database management, business processes, and Oracle PeopleSoft consultation. Helped the team meet deadlines and communicated clear and concise requirements as a functional consultant.